People
President & CEO
Germán F. González Bernal
Germán F. González Bernal is president of the franchises Maison Kayser Mexico and Maison Kayser Spain. He is also the chairman of DICARES and CANIRAC, co-owner of the restaurants Carmela y Sal and Tzuco, director of the National Restaurant Association, and shareholder at UNICCO.
González Bernal has more than 30 years of experience in founding, structuring, and conducting business in Mexico and other countries within different industries. Although he holds a bachelor’s degree in Public Accounting by the Instituto Tecnológico Autónomo de México (ITAM), his interests remain in business and entrepreneurship. González Bernal is Coscomate Hospitality Group’s founding father.
A fun fact about Germán is that he named the holding group after the street he grew up in: Coscomate Street, in Mexico City, as a reminder of where he comes from.
Development
María Luz González Bernal
María de la Luz González Bernal graduated in Business Administration at the Universidad Panamericana (UP) and obtained a postgraduate diploma in Finance at the Instituto Tecnológico Autónomo de México (ITAM).
González started her professional journey developing finance and investment projects for the oil and gas shipping sectors. She switched her career’s focus to the hospitality industry. Together with members of her family, she founded the restaurant group La Taba, which developed and operated different concepts in Mexico City.
Lucero, as she liked to be called, currently serves as director of new projects for Grupo Prigo and Coscomate Hospitality Group and is the leader of a team of chefs and bakers in charge of designing new lines of gastronomic products at Maison Kayser Mexico and Spain. Furthermore, González actively participates in the Group's fine dining division with the brands Carmela y Sal in Mexico City, Vuelve Carmela in Tabasco, and Tzuco in Chicago, United States.
María de la Luz’s close friends and family affectionately call her by the nickname Lucerillo.
Operations
Alexandre Boissonet
Alexandre is one of the founders of Maison Kayser Mexico and Spain. He is currently CEO of Maison Kayser in Spain. He graduated with a bachelor's degree in Hospitality Management from the Glion Institute of Higher Education, Switzerland. Alexandre has been working for the Eric Kayser brand in France, Mexico and Spain for more than 12 years.
Germán González Rico
Germán González Rico serves as Managing Partner of Somos Hospitality Group, the U.S. division of Coscomate Hospitality. He holds a BA in Economics from Chapman University and began his career on Coscomate's business development team following a position at the Los Angeles Cleantech Incubator (LACI).
In 2019, Mr. González led the group's U.S. expansion with the opening of Tzuco, a partnership with Michelin-starred chef Carlos Gaytán in Chicago's River North. Tzuco was named a James Beard Award semifinalist for Best New Restaurant in 2020 and has been recognized in the MICHELIN Guide each year since 2021, including a Bib Gourmand designation. The restaurant has also received Best Design honors from the 2019 Eater Awards and the 2020 Jean Banchet Awards.
González Rico has since opened Ummo and Loft 22 in Chicago; Paseo, Céntrico, and Tiendita, in partnership with Patina Restaurant Group, at the Downtown Disney District in Anaheim; Teté at the Princess Hotel Acapulco; and Tacos Mejor, in partnership with Delaware North, at Truist Park in Atlanta. He is also a co-founder of El Grito Chicago, an annual festival commemorating Mexican Independence Day.
A Crain's 40 Under 40 honoree, González has additional projects in development, including an expansion into Texas and new restaurants at the St. Regis Los Cabos and Chicago O'Hare International Airport.
When not in the office, Germán enjoys skiing and alpinism.
EXPANSION
Marina González Rico
Marina González Rico leads expansion and franchising at Coscomate Hospitality Group, where she focuses on identifying growth opportunities and executing market entry strategies. She has played a key role in supporting the group’s presence in new markets through structured development and partnership negotiations.
Fluent in Spanish and English, Marina holds postgraduate studies from Boston University and Emerson College. She brings a disciplined, results-driven approach to expansion, with a focus on sustainable growth and operational viability across international markets.
Board Members
Juan Manuel González
Juan Manuel González obtained an LLM from Harvard Law School. He is a board member of CHG and a shareholder in Greenberg Traurig. González has over 25 years of experience in structuring and executing M&A and capital market transactions.
Alberto Ardura
Alberto Ardura is a current board member of CHG. Ardura has over 35 years of experience in corporate finance and capital markets across Latin America. He is also head of Nomura Latin America Investment Bank. Previously, Ardura served as CEO for Merrill Lynch Mexico and was head of capital markets and client coverage, and vice-chair of corporate finance for Latin America at Deutsche Bank, New York.